Masung Group Shenzhen Company successfully held - Masung Group Strategic Development Shenzhen Conference on 12 September 2024 in the beautiful Shenzhen Dapeng East Imperial City Hotel. The meeting aimed to deeply analyse the internal status quo of Masung, clarify the future development direction, and formulate practical coping strategies to adapt to the ever-changing market environment. The meeting was opened after the opening speech of Ms Li Xiaoyu from the General Manager Office, and Mr Chen Bin, the chairman of the board of directors, delivered an important speech.

1. Analysis of global and domestic economic situation

At the beginning of the meeting, Chairman Chen used the PEST model to analyse the global situation in 2024 as well as the domestic environmental conditions. He said: Currently, the global economy is facing complex and changing challenges. Due to geopolitical factors and inflationary pressure, the international trade environment is becoming increasingly tense, and the economic growth of many countries has slowed down. At the same time, the domestic economy is becoming increasingly severe involution, by the real estate market adjustment, employment pressure and external demand and export weakness brought about by the risk. Overall, we at Masonry need to stay sharp in the global and domestic markets to cope with the changing economic situation.

2.Second, the analysis of the internal status of Masung

After a year of efforts, Masung in all aspects of the problem still exists a lot of problems, there is a lack of passion of individual employees, research and development of a wide range of product categories resulting in a long research and development cycle, the cost of corporate customer acquisition is getting higher and higher, etc., we have to face up to their own problems to maintain a positive mindset to face and to form a set of effective and feasible initiatives to solve the problem. Of course, since this year, all departments are actively improving, the company's core business is not affected by the impact of the general environment decline and a slight growth is progress, the market share of MASUNG products is also steadily increasing, including the MASUNG brand recognition. However, in the face of fierce market competition, we also realise that there is still room for improvement in areas such as technological innovation, work efficiency and customer service. Through internal review, we found that we need to further optimise the allocation of resources and strengthen the collaboration between various departments in order to enhance the overall operational efficiency.

3、Changes in various departments and coping strategies

In the past year, Mason's various departments have experienced different degrees of change, in which the new management style of ‘de-leading’ of Masung Shenzhen plays a more important role in practice!

1.Shenzhen R & D department: 

Increase investment in new product development, specifically for customers to provide quality ‘customised service’ principle, the introduction of more innovative products to enhance market competitiveness. In the future, we will continue to strengthen the customised features of Masung, specialising in solving the problems of new applications and breakthroughs in new scenarios for customised customers, promoting technological progress, increasing the completion rate and success rate of projects, empowering each and every one of our Masung partners, and creating the future together. (Changsha R&D department: omitted)

2. Market department:

from the original zero basis to today's slightly effective change is the way young people should have, online and offline integration, so that the share of MASUNG products and MASUNG brand awareness continue to increase, is the market people's invariable mission.

3. Sales department:

on the basis of the existing sales, while ploughing into the industry to develop new industries, let MASUNG's ‘four carriages’ develop together. Go out, broaden the horizon, stimulate thinking, to ensure that the customer coverage continues to expand. Strengthen the management of customer relationship and enhance customer satisfaction. Chen also asked each salesperson to have a boss thinking, he himself is willing to help achieve each salesperson for the Masung Group internal branch boss.

4. Product support department:

the most changed department in this year, through the performance appraisal mechanism, to improve the follow-up service and timeliness, to do a good job in customer management and prototype management, and to do a good job in product differentiation and product analysis. Chen Dong also specifically requested the product support department partners, continue to shine, improve the initiative to linkage, the department's functions to maximise.

5. Finance department:

do a good job of financial risk assessment, at the same time, do a good job of internal control and auditing, and strengthen the financial management of the Group's subsidiaries. Human Resources Department: Focus on staff training and career development to enhance the overall quality of the team while taking the Group's reception business to the next level. In the future, we will continue to improve the Group's internal system, so that outstanding talents can give full play to their strengths.

Future Planning

Looking ahead, Masung will continue to uphold the development philosophy of ‘professionalism, innovation, integrity and service’, focus on market demand, improve the quality of products and services, enhance the ability of customised services, give full play to Masung's unique level of innovation, strengthen the brand building, and ensure Masung's competitive advantage in the market! At the same time, we will actively expand the international market and seek more cooperation opportunities to achieve sustainable development.
The successful holding of this strategic development meeting in Shenzhen has laid a solid foundation for the future development of Masonry. We believe that with the joint efforts of all Maung people, hand in hand, Masung will usher in a more brilliant tomorrow. As the Mid-Autumn Festival is approaching, the holiday gifts of Masung people should not be missing, and the blessings should be sent in advance, I wish you all: Happy Mid-Autumn Festival! Wish you all: Happy Mid-Autumn!

Media contact: Masung Group Marketing Department: 18033404070;0755-28895103;
Official website: https://www.masung.com.cn/