In the era of rapid transformation, "Reshaping Growth" is the key word of every enterprise in the retail industry. But no matter how it evolves, it is essentially two development trends: one is to improve efficiency, and the other is to reduce costs. The new retail industry is no exception, which means that consumers can buy more abundant goods at more favorable prices, better experiences and more convenient ways. Masung helps new retail enterprises to build brand products and provide complete printing solutions. The products with scientific and technological appearance and smart interactive experience in the following atlas have attracted the attention of the industry.

       Masung actively responds to the changes in the retail format driven by technology, focusing on consumers and helping new retail enterprises to do the following four things:
       First, good commodity circulation. The process of goods from production, circulation to sales is optimized and upgraded, which promotes the restructuring of retail formats and builds an ecological circle. The products that consumers can choose are not only abundant, but also of high quality, and there are no fake and shoddy products. This is the advantage of the new retail. With the help of RFID technology, the products can be traced back to the source, and the fake and shoddy products can be completely prevented from entering the market. Through digitalization of suppliers, warehousing, goods, sales, logistics and big data analysis, thousands of stores have been realized, and the products are abundant and the types of products are constantly being adjusted.
        Second, reduce costs. Mainly operating costs, logistics costs, warehousing costs, management costs, etc., all efforts have achieved low commodity prices, and new retail is based on the intelligence of the entire supply chain.
       Third, the interactive experience is good. Good experience is manifested in many aspects, integrating online and offline retail service experience to meet the consumption upgrading needs of consumers. For example, the environment is better, giving people a very healthy and comfortable feeling; For example, providing more intimate services through big data analysis, and so on.
       Fourth, high efficiency. High efficiency mainly refers to the time for consumers to choose shops, choose goods, pay and receive goods, etc., so as to reduce time and improve efficiency in all aspects of shopping.

        Facing the ever-changing market environment, we can only pay attention to the commercial nature of new retail, really pay attention to the needs of consumers, improve the efficiency of the whole supply chain, reduce the overall cost, upgrade the shopping experience and provide better services for consumers. As a leading enterprise that has been deeply involved in the printing industry for several years, Masung is accelerating its transformation, and always adheres to the attitude of innovation and opening up, and always adheres to the concept of creating a win-win situation. With product empowerment, technology empowerment and service empowerment, Masung will work with outstanding partners and distributors to create a bright future for smart retail.